It was the first time when we had to produce a promotional video with a hero character NOT being present in the shot. That was a trick and we got excited about the challenge. How to make a product or service look valuable without actually showing it?

Can the voice be almighty?

Barry is a voiceover artist. He has an amazing voice and keen ears for details and imperfections. He did a great job narrating few our promotional projects before. One day he asked to produce a promo video for his own voiceover business.

If we can’t show the voice’s sound we can show the results of its impact, we thought. How can we do that? We started tossing crazy ideas. Can the voice be almighty? Can it exert the power to trigger an explosion or a snow avalanche? Of course, it is a myth that the noise can trigger an avalanche. But we liked the idea still. The power of the voice’s sound is not in its loudness, rather in the emotional transformation. The transformation that a great voice produces in the listeners’ minds. That was it, we found the main idea for the story – the “transformation”.

Project

Promotional video production

Deliverables

Concept, Storyboarding, 3D Modeling, 3D Animations, Rendering, Rigging Mechanical, Tracking, Video Production, VFX, Audio Narration, Sound FX.

The “Transformers” idea

A promotional video had to be short and snappy to produce the desired impact, yet the budget was tiny. So, we were facing a real production challenge. We couldn’t afford a trip to the snowy mountain resort “to trigger” the avalanches here and there for the shoot.

The magic of the 3D technologies (Cinema 4D, Arnold Render and Blackmagic Fusion) came to the rescue as it often happens. We simulated a few key objects inside the artist’s studio with the 3D models. Then, we animated the 3D objects to make them look alive and responsive to the artist’s voice behind the camera. Finally, we created the “Transformers” movie alike an explosive transformation effect. This effect appeared at the climax of the story, followed by the branded call-to-action shot at the end.

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