Commercial video production was a part of the marketing campaign to complement the launch of SuperCal Oil, a new line of premium motor oil by Calumet Specialty Products Partners, L.P. (NASDAQ: CLMT).
The commercial ran on TV during the season of friendly soccer games between the MLS clubs and Chivas de Guadalajara (Mexico) – the main sponsor of the SuperCal brand.
It was released and distributed in English and Spanish and aimed at the Hispanic population with their passion for old muscle cars, older generation engines, and obviously, the soccer game and the one favorite team – Chivas de Guadalajara.
This is the most complicated in-house video production project to date. The production, visual effects, and post-production were led and executed by our team of creatives, CG artists, and VFX artists. See more promotional projects …