Production of the promo video for DX Cutter was inspired by the solid sales results of the company’s DiamondX product line and the positive feedback on the DiamondX product video (produced earlier) across the sales distribution network.
This time we put the DX Cutter and the competitor’s product from the traditional abrasives world to an extreme working conditions test. Both tools were boiled, dropped from a height to the concrete floor, and forced to perform non-stop cutting operations with a variety of materials or until the end of the tool’s life.
Slow motion, time lapses, 3D renderings, and many other techniques used in this video production, bring extra spice to this fast-paced video story.
The promo video was professionally narrated and released in English and Spanish. Finals were compressed for high-definition (HD) online distribution as well as mastered on DVD and Blu-Ray disks.