with a Touch of Clarity
Packaging Design – Sengoku L.A.
Sengoku Co Ltd is a leading global manufacturer of heating products. With their product line expansion to electric heaters and appliances based on innovative graphite technology, they needed a fresh look for their new line of packaging designs.
We developed a signature packaging system based on the new typography, giving special treatment to the product’s name, emphasizing the word “Graphite” within, using the proprietary Aladdin lamp symbol, diversity of bold colors, and grid-based layouts. The new packaging system creates a framework for reuse in the brand’s other visual design applications. In addition, it provides flexibility for future expansion and continuity to different product categories.