Repurposing the R&D visuals

Short Video Ads – CAPRI® Tools


While working on the “Tight Grip for a Lifetime” and “Flex Head Wrench” projects for CAPRI® Tools, we proposed repurposing our R&D materials and visual references from those productions to create a sequence of short videos for Instagram distribution. Our friends from CAPRI liked the idea of reusing available visual resources to spread brand awareness and boost products’ interest, simultaneously reducing production costs.