Repurposing the R&D visuals

While working on the “Tight Grip for a Lifetime” and “Flex Head Wrench” projects for CAPRI® Tools, we proposed the idea of repurposing our R&D materials and visual references from those productions to create a sequence of short video ads for Instagram distribution. Our friends from CAPRI liked the idea of reusing available visual resources to spread brand awareness and boost products’ interest, simultaneously reducing production costs.