Rebranding on technological expansion
Rebranding – Sengoku L.A.
With over sixty-plus years of experience, Sengoku has become a well-known global manufacturer of alternative heating products. The company needed to revamp its website, portraying it as the leading kerosene and electric graphite heaters and appliances brand.
Working closely with Sengoku, we conceptualized, designed & developed an eCommerce website for the US market to take the audience on a journey or a seasonal shopping spree through Sengoku’s latest product offerings. We aimed to create a visual language reflecting the company’s expansion from strictly kerosene-based products to innovative electric graphite heaters and appliances. Also, the team had to develop comprehensive products and parts online catalog that allows seamless purchasing or inventory management experiences.