Building a New Empire

Marketing Video – General Tool, Inc.


We teamed up with the creative folks at General Tool company to showcase their new brand DiamondX®, a new line of diamond tools for metal-grinding applications. DiamondX® technology allows concentrating many diamond grits on a single layer with a solid bond. The key benefits are performance, durability, and safety.
We produced this marketing video in three languages (English, Spanish and French) for North and South American markets. Later that year, EKADOO earned the 34th Annual Telly Award for this project production.