Deseo Hair Salon and Blowdry is a Denver (CO) based luxury salon specializing in precision cuts and hair styling for women and men. The salon is located in the Jefferson Park neighborhood and a few minutes from LoDo, LoHi, Highlands, and downtown.

Creating a Brand Image

EKADOO was tasked to provide web design and branding services for a hair salon business. We had to help to position the brand of Deseo as a professional and luxury services business.

We skipped the traditional approach of building a hair styling brand image, which based on glamorous photo models and sophisticated interiors. Instead, we put our thoughts on achieving a sense of professionalism, friendliness, and good vibes.

Help and inspiration came from an unexpected source as it always happens. The brand image has begun with Freddy. Freddy is a bellman, concierge, bodyguard, and everybody’s sweetheart at Deseo. We couldn’t neglect his importance and many roles in the business, even though he is a dog.

We produced bold and pleasing visuals to introduce company’s people, services, and products. Stylists have received dedicated profile pages with professionally crafted headshots, testimonials, and portfolio samples. Going further, we created custom layouts with strong typographic elements and made the website design responsive. Finally, we optimized the site performance for browsing and online booking services across desktop, tablet, and mobile devices. The faster your brand connects with its audience, the better your chances of getting new customers.

Project

Branded website design

Deliverables

Website Audit, Persona Research, Brand Positioning, Brand Story, Website Design, WordPress Development, Performance Optimization, Hosting & Support

 
 
 
 
 
 
 
1
1