Keep it simple. Make things moving

U.S. Air Filtration, Inc. provides exceptional services, products, and expertise in air pollution control. We recently teamed up with the U.S. Air Filtration engineering team to create an explainer video on the assembling procedures for cartridge dust collectors.

We set out to deliver every step of the assembling process from point A to B with line-art graphics and caption overlays. Moreover, we stylized the visuals of the industrial surroundings in a less pronounced monochrome rendering style to emphasize the viewers’ attention on assembling parts and essential supporting details instead, rendered in full color. Finally, we treated the assembling production settings as an imaginary customer’s job site, so every aspect felt seamless and continuous from start to finish.