Integrated Branding Program

We were assigned to design a line of product packages for SENGOKU LA, one of the leading manufacturers of kerosene heaters, who since the 1980’s has been supplying products to major US retailers such as WallMart, Menards Inc., Ace Corp, Do-It-Best and so on. Sengoku was looking to create exclusive branding for their products, and a colorful package design, something unusual for the hardware industry, that would make their products stand out on the store shelves. The solution for the design was

found after in depth analysis of market trends, and a detailed approach to every little detail that could influence consumer buying decisions. In our research, we went as deep as examining lighting and shelving conditions inside the major retail stores. This approach led us to develop a long-term partnership with SENGOKU LA in integrating its diverse branding program, including sales materials, primary products identity, trade show graphics and packaging.