Brand Design New Magazine

The Curtco Media Group, the publisher of exclusive magazines such as Robb Report, ShowBoats International, Vacation Homes and Art & Antiques, hired us to design a new brand magazine – Sport & Luxury Automobile. The new magazine had to be perceived as a Robb Report family member, yet had to have its own bright look and layout versatility to accommodate a buyer's guide requirements. Our work covered a number of branding challenges, including consumer buyer's guide studies;

solutions for the visualization of repetitive technical specifications, the conversion of a two column layout to a four column layout, interchangeable vertical and horizontal page layout templates for ads placement flexibility, the mixture of light weighted spreads with very dense spreads packed with images, copy and technical specifications and always extremely tight deadlines. This endeavor resulted in very successful ongoing collaboration in a very competitive magazine publishing market.